1) STRATEGIC PLAN

• Sign listing agreement
• Set timeline and offer deadline if applicable
• Determine pricing strategy
• Decide if any repairs/ improvements are needed

2) PREPARATION

• Prepare property for marketing & showings
• Pre-listing inspections
• Photography and video 
• Create marketing materials
• Complete disclosure package
• Final clean of home before photos
• Pre-open escrow and check title

3) MARKETING

• Submit listing for national listings distribution
• Website, video, photography and all online marketing launched
• Open house schedule
• Syndication and invitations sent
• Direct and email marketing
• Signage and advertising
• Advertising amongst our network of top agents in the area

4) SHOWINGS

• Setup house prior to each showing
• Broker showings
• Open houses
• Showings by appointment

5) OFFERS

• Provide buyers with disclosure package
• Review offers
• Review buyer’s financial qualifications
• Consideration of offer terms
• Negotiations, counter offers, addendums
• Accept Offer

6) ESCROW

• Open escrow account
• Buyer’s good-faith deposit
• Preliminary title report and documentation
• Review contract and escrow timeline
• Home buyer’s inspections
• Appraisal and lender review
• Complete signed documents
• Additional negotiations and term
• Order loan payoff information

7) CLOSING

• Review file and confirm all paperwork
• Review and sign closing documents
• Clean property for transfer
• Loan funding & final cash deposits
• Close of escrow
• Proceeds to seller
• Cancel utilities and transfer keys to buyer
• Review items to convey