Selling Process

1) STRATEGIC PLAN

  • Sign listing agreement
  • Set timeline and offer deadline if applicable
  • Determine pricing strategy
  • Decide if any repairs/ improvements are needed

2) PREPARATION

  • Prepare property for marketing & showings
  • Pre-listing inspections
  • Photography and video¬†
  • Create marketing materials
  • Complete disclosure package
  • Final clean of home before photos
  • Pre-open escrow and check title

3) MARKETING

  • Submit listing for national listings distribution
  • Website, video, photography and all online marketing launched
  • Open house schedule
  • Syndication and invitations sent
  • Direct and email marketing
  • Signage and advertising
  • Advertising amongst our network of top agents in the area

4) SHOWINGS

  • Setup house prior to each showing
  • Broker showings
  • Open houses
  • Showings by appointment

5) OFFERS

  • Provide buyers with disclosure package
  • Review offers
  • Review buyer’s financial qualifications
  • Consideration of offer terms
  • Negotiations, counter offers, addendums
  • Accept Offer

6) ESCROW

  • Open escrow account
  • Buyer’s good-faith deposit
  • Preliminary title report and documentation
  • Review contract and escrow timeline
  • Home buyer’s inspections
  • Appraisal and lender review
  • Complete signed documents
  • Additional negotiations and term
  • Order loan payoff information

7) CLOSING

  • Review file and confirm all paperwork
  • Review and sign closing documents
  • Clean property for transfer
  • Loan funding & final cash deposits
  • Close of escrow
  • Proceeds to seller
  • Cancel utilities and transfer keys to buyer
  • Review items to convey

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